A growing entertainment trend among the nation’s seniors has received considerable media attention lately and executives ought to take notice. The popularity of Nintendo’s Wii game console, with its motion sensing Wiimote control, is reportedly increasing in senior living facilities, where Wii bowling and tennis tournaments are said to be becoming commonplace.

Several Erickson retirement communities have already incorporated Wii into their facilities. The cost of Wii is less than that of the more sophisticated Xbox or PS3 video game systems and fans claim that Wii is much more user-friendly, especially for seniors who are not tech savvy. Additionally, exercises that seniors might not otherwise be able to perform, such as swinging a tennis racket, are easily executed with the Wiimote. That, coupled with the increase in social interaction that comes as a result of group play, is apparently worth the $250 price tag.