Entries in Public Relations (37)
Authors Create Buzz with Unorthodox Argument About Brain Aging
Dr. Peter Whitehouse M.D., Ph.D and co-author Daniel George, M.Sc, a graduate student at Oxford University, recently published The Myth of Alzheimers, a book that seeks to change the way people think about brain aging and treatments for Alzheimer’s disease and other memory impairment conditions.
National LGBT Task Force Lands Big Media Hit
In the past, the GMMR has spoken to Amber Hollibaugh about her position as Senior Strategist for the LGBT Aging Initiative of The National Gay and Lesbian Task Force. The Task Force goal of educating the public about the unique needs and aging experiences of the LGBT community was given quite a boost this week from a front page story in The New York Times. The article examines the myriad complexities that face gays as they age as well as the prejudices that they encounter in assisted living centers and nursing homes. Hollibaugh is hopeful that the article will generate enough reader interest to merit a follow-on piece so that the issue can be even more thoroughly explored. The Task Force has its own blog and is encouraging people to send in their own stories and thoughts.
Successful Crisis Response a Public Relations Opportunity
A fire at an assisted living community in Baltimore landed Sage Senior Living in the media, but not for the reasons that you might think. Assisted Living Director recently featured Goldman & Associates and Sage Senior Living community “The Maples at Towson” in an article showcasing a successful crisis response. The article highlights the importance of staff training and emergency preparedness, the crucial role that local authorities play and also the public relations opportunities that exist when a crisis is handled well.


