The media has confirmed yet another case of norovirus at The Wilsonville Senior Living Facility in Clark County, Oregon . According to The Oregonian, the latest outbreak has included 56 residents and 25 staff members. Two family members of staff persons, one health care worker and one visitor have also fallen ill from the latest outbreak. While no deaths have been reported, several residents have been hospitalized.

Since April, The Wilsonville has been plagued with several outbreaks of the gastrointestinal illness commonly known as norovirus. The wave of sickness has also been steadily reported on by the local print media as well as local news stations. In response to the coverage, its executive director, Linda Swanson, has written letters to the local media explaining how her community is dealing with the virus and how others can try to prevent it in their own facilities. However, with more outbreaks, the Goldman Mature Market Report asks its publisher, Dean Goldman,

What step should Swanson take next to continue to protect the image of her community?

According to Goldman, despite the setbacks the community is experiencing, Swanson is still headed in the right direction.

“Linda Swanson in her letter to The Oregonian stated that the norovirus is difficult to eradicate, can be 'quite stubborn,' and can come back at any time. This new incident is not unexpected; however, with all the steps that The Wilson Senior Living Facility has undertaken to eradiate the virus, its recurrence must be a huge disappointment.”