Podcasts on PR

How to talk to Your Lawmakers

Goldman — Mon, 20 Nov 2006 14:58:23 +0000

How do you make sure your voice is heard on legislation that could affect your company? This podcast has the details.

Lobbying & Coalition Building go Hand in Hand

Goldman — Thu, 02 Nov 2006 14:38:10 +0000

When pushing for change,or trying to prevent change, in laws, coalition-building is vital. Learn more in this podcast.

Letters to the Editor - Whys and How To's

Goldman — Fri, 06 Oct 2006 20:36:05 +0000

Letters to the editor can be an important part of your public relations program. Get the “whys” and “how-to’s” in this podcast.

Your Opinion Matters

Goldman — Wed, 13 Sep 2006 20:49:00 +0000

As a senior living executive, your opinion on the issues matters … go ahead and express it … this podcast tells you more …

Building Blocks for a Crisis Communications Plan

Goldman — Thu, 24 Aug 2006 12:46:00 +0000

Even if your company doesn’t have an in-house public relations team or outside PR firm, you can still put together a basic plan for crisis communications. Listen to this podcast to find out how.

Why You Should Care About Communicating in a Crisis

Goldman — Wed, 16 Aug 2006 15:00:08 +0000

When a crisis hits your company, brace yourself for a second emergency — an onslaught of media covering the story. This podcast explains why you need to care about communicating well in a crisis. In a few days, we will post the second podcast on this topic … which will be on the basis building blocks of crisis communications plan.

Basic Building Blocks for Strong Employee Engagement

Goldman — Fri, 28 Jul 2006 18:23:42 +0000

Want to find out how to build a strong employee engagement program? This podcast has the scoop.

Why You Need to "Engage" your Employees

Goldman — Fri, 28 Jul 2006 18:20:09 +0000

Creating employee loyalty goes well beyond providing pay and benefits. Companies are finding that a public relations practice called “employee engagement” is vital for sparking the kind of workforce loyalty that makes employees impervious to outside influences. Listen to learn more.

Newsmakers Add Media Hooks to Special Events

Goldman — Tue, 11 Jul 2006 13:22:41 +0000

Are you hoping to interest the news media in covering your company’s next big event? Inviting a newsmaker to speak on an important topic is a strong lure. Learn more about it in this podcast…

A Clear, Concise PR Message is Vital

Goldman — Wed, 05 Jul 2006 16:16:52 +0000

Can you explain your company’s vision and mission in just a couple of clear and easy-to-grasp sentences? If not, you don’t have a public relations message, and that’s not good. Learn more about PR messages and how to develop one for your company, with this podcast.